2015 - Growth

Amazon became the fastest company to hit $100 billion in annual sales, and AWS hit $10 billion in annual sales at a faster pace than Amazon. Jeff goes on to compare and contrast AWS vs Amazon and again highlights Customer Obsession.

After a riff on culture, Jeff talks about failure, something most companies are not ok with. Amazon allows their employees to fail. We then get recaps again on Prime, Marketplace, and AWS with some interesting stats. Many of the paragraphs seem to be repeats or updates from last year's letter.

He wraps up with points on sustainability and social invention, while calling out that there are over 230k employees at Amazon now. He highlights sustainability programs such as a goal of 100% renewal energy for AWS data centers and frustration-free packaging, and social programs such as Career Choice, Leave Share and Ramp Back. Check out his letter below for the specifics.

I believe we are the best place in the world to fail (we have plenty of practice!), and failure and invention are inseparable twins. To invent you have to experiment, and if you know in advance that it’s going to work, it’s not an experiment. Most large organizations embrace the idea of invention, but are not willing to suffer the string of failed experiments necessary to get there.
— Jeff Bezos