2007 – Kindle

This year’s letter is a big push for Kindle, a device that sold out in just 5.5 hours. Jeff touts it’s importance and even the wireless connection (not Wi-Fi in the original) that connected to 3G cellular networks. But most interestingly he made an analogy of Kindle to paper books as amazon.com is to physical, old school retail.

“We started by setting ourselves the admittedly audacious goal of improving upon the physical book. We did not choose that goal lightly. Anything that has persisted in roughly the same form and resisted change for 500 years is unlikely to be improved easily. At the beginning of our design process, we identified what we believe is the book’s most important feature. It disappears. When you read a book, you don’t notice the paper and the ink and the glue and the stitching. All of that dissolves, and what remains is the author’s world.” — Jeff Bezos