1999 – What Do I Own?

After a brief recap, Jeff. solicits thank you notes from shareholders for the Amazon team, delivered to him via [email protected]. The letter then goes on to detail thoughts on a question posed to Jeff, quoted below. The rest of the letter explains the six goals for Amazon in 2000. Overall, no real business insights or takeaways here, more of a general run-of-the-mill shareholder letter.

“At a recent event at the Stanford University campus, a young woman came to the microphone and asked me a great question: ‘I have 100 shares of Amazon.com. What do I own?’

I was surprised I hadn’t heard it before, at least not so simply put. What do you own? You own a piece of the leading e-commerce platform.” — Jeff Bezos